The Modern Boho Edit: For The Free-Spirited Muse

For those drawn to more maximalist interpretations of boho, Etro delivers. Known for its signature paisleys, jacquard knits, and global-inspired prints, the Italian fashion house crafts garments that tell a story. The modern Etro muse embraces the clash of colour and texture, combining heritage fabrics with updated silhouettes like belted kimonos, tailored dusters, and breezy shirt dresses. Worn with leather sandals or stacked jewellery, Etro's signature boho dresses for summer feel like wearable art—layered, expressive, and always intriguing.

Emilio Pucci brings a more psychedelic twist to modern boho. If Zimmermann is soft and Chloé is grounded, Pucci is unapologetically vibrant. Their swirling prints and bold palettes are made for sun-soaked escapes and poolside glamour. The key to styling Pucci’s boho pieces lies in balance—match one loud piece with a neutral base or lean into head-to-toe colour for full impact. Think silk kaftans, printed sets, colourful boho dresses midi length and sheer separates that make even your downtime feel runway-ready.

Jacquemus redefines modern boho through the lens of French minimalism—effortless, sensual, and sun-drenched. Known for his poetic approach to volume and asymmetry, Simon Porte Jacquemus brings sculptural drapes, soft linen blends, and romantic silhouettes to life in a palette of neutrals and pastels. Think off-shoulder tops that cascade like waves, billowing skirts, and dresses that feel as if they’ve been caught in a summer breeze. It’s bohemian, but with a polished, editorial edge—perfect for languid weekend escapes, countryside weddings, or simply adding a sense of movement and mood to your everyday wardrobe.