Dopamine Dressing: Celebrate Pride Month with Colours

Yellow stands for sunlight, clarity, and hope. In the hands of Coperni, it becomes futuristic, architectural, and ready for the next generation. Known for its high-tech approach and minimalist aesthetic, Coperni’s use of yellow often appears in sculptural silhouettes and unexpected fabrications. From butter-yellow jackets with zipper detailing to solar-hued accessories with a modernist twist, the colour is used to illuminate rather than decorate. Yellow, through Coperni’s lens, becomes a beacon for innovation. 

Blue, often associated with serenity and introspection, takes a bold turn in the world of Off-White. Under Virgil Abloh’s legacy, and now under its new creative direction, Off-White transforms blue into a vehicle for street-smart rebellion and cultural commentary. Denim is king here, but so are cobalt hoodies, powder-blue utilitarian jackets, and navy trench coats with deconstructed elements. Off-White’s use of blue challenges the traditional calmness of the hue, adding layers of subversion, youth, and message-driven design. It's serenity with swagger—proof that you can be chill and radical all at once.

Purple is the colour of spirit, individuality, and artistic expression. Etro, with its rich heritage of prints and bohemian flair, embraces purple like a second skin. The brand’s signature paisley motifs and flowing fabrics become canvases for lavender, plum, and violet, creating pieces that feel both regal and relaxed. Etro’s purple looks are perfect for the free spirit—someone who isn’t afraid to mix prints, layer textures, and travel through time with their wardrobe.